QualiFY is a new challenging European Seventh Framework Programme project in which shiftN cooperates with 12 other SMEs and 4 research organizations to build a consortium for delivering personalized nutrition business solutions. Three business concepts will be developed and tested in field labs, targeting obese and pre-obese children, children with eating disorders and diabetic adults. shiftN’s role in the project is to lead and facilitate the work on the design of the structure, activities, business processes and legal framework of the consortium. The project is unique in that its aim is to deliver an operational consortium that can effectively be rolled out after the 2 year project is completed. Meanwhile shiftN will also be an observer of the entire process and will publish these findings in a guidebook for setting up collaborative development and open innovation business networks.