Nutrition and Health Open Innovation Lab

co-initiated with Philips Design

In 2006 Philips Design and shiftN teamed up to run an Open Innovation Lab focused on developing new product-service concepts around healthy food.

The Open Innovation Lab brought together a consortium of major companies from non-competitive industries, including consumer electronics, retail, food ingredients, snacks, processed food products, and plant seeds. The combined turnover of all companies participating in the Lab totaled to 350 billion euro.

A design-driven process - based on a dedicated collaborative innovation methodology – led to the identification of promising market opportunities and the development of a number of innovative concepts. These were validated by consumers before they were taken further by participating companies.

The Open Innovation Lab was a pioneering effort in collaborative innovation and a clear demonstration of the potential of the approach.

Stafford Beer's short book 'Designing Freedom' remains as fresh and relevant as ever. Our review here:… twitter.com/i/web/status/1…

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