In 2006 Philips Design and shiftN teamed up to run an Open Innovation Lab focused on developing new product-service concepts around healthy food.
The Open Innovation Lab brought together a consortium of major companies from non-competitive industries, including consumer electronics, retail, food ingredients, snacks, processed food products, and plant seeds. The combined turnover of all companies participating in the Lab totaled to 350 billion euro.
A design-driven process - based on a dedicated collaborative innovation methodology – led to the identification of promising market opportunities and the development of a number of innovative concepts. These were validated by consumers before they were taken further by participating companies.
The Open Innovation Lab was a pioneering effort in collaborative innovation and a clear demonstration of the potential of the approach.