EU FP7 Food4Me research project ends on a high note

Mar 23

Food4Me, the EU FP7 project exploring opportunities in personalized nutrition, is coming to an end and an overview of the results have been presented to a wide audience at its final conference on 26 Feb in Brussels. Jo Goossens, partner at shiftN, presented the closing lecture with regard to the value creation opportunities for personalized nutrition. Integrating many of the project’s scientific, technical and consumer research as well as the insights in the legal and ethical aspects, this overview demonstrated the potential for personalized nutrition to drive major societal changes and to fundamentally affect the way our society may be thinking about health and the important role of food in maintaining it. In this respect, the Food4Me project was recognized to be extraordinary in terms of quality of the results and depth of the insights and has been acclaimed by leading experts to be one of the most successful EU projects in the nutrition and health area.

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